Projects

Our team designed the JEDI Journey Cards to help folks create a brave and safe space to have thoughtful conversations with friends, family, colleagues, and others.

What’s inside the deck?

​✅ 40 Prompt Cards with questions about Justice, Equity, Diversity, and Inclusion 

✅ Identity Cards that help you explore the range of identities we each hold

✅ Definition Cards  that provide a starting point to understand different JEDI concepts

🎁 BONUS: Inspirational quotes from public figures who represent the heart of Justice, Equity, Diversity, and Inclusion.

My role:

- Conceptualized the design of the packaging

- Conceptualized the design and format of the deck 

- Designed the "gameplay" of the deck

- Created the product marketing graphics

- Built the product marketing plan 

- Conducted product research

- Applied behavior-informed approach to product design and marketing