Roma G. Velasco | ᜇ᜔ᜋ ᜄᜇ̢ᜐᜌ ᜊᜒᜎᜐᜃᜓ
PRODUCT & MARKETING LEAD | Inclusive & Human-centered Design
FOUNDER | Pahingalay
🧘🏽♀️ 200hr Registered Yoga Teacher [Yoga Alliance], cert. Yoga Nidra + Trauma-informed Yoga
🤎 Unlicensed Psychotherapist: NLC.0107754
🧘🏽♀️ Pranayama Student
Kablaaw [Hello]! I am Roma, or in Baybayin [Filipino Indigenous script], ᜇ᜔ᜋ.
Born and raised in the Philippines 🇵🇭 [of Northern Luzon ancestry] and currently enjoying the opportunity to live and work in the Land of the Arapaho, Ute, and Cheyenne Peoples [Boulder, Colorado] while exploring other parts of the world.
I am currently the Product and Marketing Lead at Integrated Work. I have over 14 years of combined experience in product development, marketing communications, brand & design, project management, customer success management, operations, teaching, and training. Outside of work, I enjoy activities that challenge my body and mind such as rock and ice climbing, gravel cycling, triathlon, sport shooting, and yoga. All these and my formal training in Human Performance Psychology, contribute to my understanding of human performance, motivation, and drive when working with teams and on projects.
DISC assessment: Promoter
Enneagram Type 8: The Challenger
Human Design profile: Manifesting Generator 4/6, Right Angle Cross of Planning [40/37 | 16/9]
Career Type: Express Builder
Public Role: Influencer/Leader
Life Work: Planning [Personal Focus]
Behavioral Economics & Design | Irrational Labs [Bootcamp]
Professional Certificate: Product Management | University of Maryland - A. James Clark School of Engineering
Master of Arts in Human Performance Psychology | Graduate Honors [Cum Laude] | Regis University
Certificate in Peace Officer Standard Training | Lake Region State College
Bachelor of Science in Psychology and Secondary Education Major in Values Education | University of the City of Manila
Key Projects & Specialties
Mga Mahalagang Proyekto at mga Espesyalidad
Product Development, Design & Operations
Integrated Work | 05.2018 to Present
Product Manager >> Brand & Product Lead >> Product Development & Operations + Marketing Lead
Manage and lead the development and design of new and existing products and services. Build and manage product operation system, maintain said system, and ensure a smooth flow of communication, data collection & analysis, and automation. Build and design back up system for online, e-commerce, and automation functionalities. Manage vendor relationships in relation to product and marketing. Lead the organization's brand building, developing and enhancing brand awareness and brand experience through products, programs, services, and marketing. Design, develop and manage multimedia content. Prior to becoming the Product and Marketing lead, I held Brand Lead, Product Manager, and Operations Coordinator positions at the organization. I was also a Project Coordinator for numerous Health Resources and Services Administration (HRSA)-sponsored Peer Learning Team including Primary Care Association (PCA) CEOs, Value-Based Care, Health Center Controlled Network (HCCN) Leaders, Health Center Leaders, Quality Improvement, Communicating Health Center Value, Health Center Practice Transformation, Health Center Finance and Reimbursement, and Workforce Development.
Current Projects & Recent Products Developed:
JEDI Journey Cards: An easy to use card deck to create a safe and brave space for justice, equity, diversity, and inclusion conversations. [Prototype: Mobile/web app version]
VIABLE Strategy: VIABLE™ strategic plan will help provide clear organizational direction aligned with the organization’s purpose, and serve as a compass for its board, staff, and key stakeholders.
SUCCEED: The SUCCEED™ Academy is an executive leadership program for senior leaders who are invested in building leadership capacity for diverse populations and developing inclusive leadership skills.
Online Training Courses: Leading Virtually, Internal Staff Onboarding Courses, SUCCEED™ Executive Search Committee Course.
Integrated Work’s Community Membership: Developed, designed, and lead the organization’s first membership program.
JEDI Gym: A membership- and cohort- based program for justice, equity, diversity, and inclusion.
Integrated Work’s People-of-Color Affinity Group: Initiated our organization’s POC Affinity group as a safe space for JEDI-related conversations to help grow and improve our organization’s culture, structure, and processes.
The Carbon Almanac: Part of the 300+ people who contributed and collaborated in developing and launching this resource tool on climate change.
Visual Inspiration Cards [mobile/web app]: Converted the physical cards that we use during in person facilitations into a mobile/web app for virtual and hybrid engagements, meetings, and convening.
Pahingalay: A personal passion project that I want to launch on the side based on the practice of yoga combined with Pahingalay, a healing principle based on filipino practice[s] of deep state of restfulness.
Marketing Communications & Branding + Project Management
I consulted for and worked with various companies from technology startups to performance coaching teams on marketing communications, branding, and online presence. I built and/or redesigned company websites, created multimedia content for marketing and social media, and managed social media accounts.
Integrated Work | 05.2018 to Present | Product & Brand Lead
Tetro Performance LLC | 01.2016 to 05.2018 | Marketing Consultant/Success Coach
VERDi Sustainability Consultants | 08.2014 to 08.2015 | Co-Founder/Marketing Communications
ExtractCraft | 02.2015 to 06.2015 | Marketing Communications Consultant
TinkerMill - Longmont Makerspace | 06.2014 to 06.2015 | Marketing Communications Manager
Sacred Heart School - Sun Valley | 05.2008 to 03.2010 | Human Resource, Administrative, & Marketing Coordinator
Education, Teaching, & Training
I worked with adult learners and students who just completed their GED. Taught college-level courses in general education and business such as General Psychology, Psychology of Success, Advanced Business Computer Applications and Marketing Awareness. I have also worked for an early childhood education center in the Philippines as a Teacher-Facilitator for their after-school program, Galileo Enrichment Learning Program, teaching English / Reading and Mathematics to students ages three to 12. I helped increase the number of enrollees and enhance the learning experience of students through improved academic performance by implementing the curriculum based on the learning needs of every student.
Pahingalay | 11.2022 to present | Yoga Facilitator & Founder
IBMC College | 08.2014 to 06.2017 | Adjunct Faculty
Primrose School of Longmont | 06.2013 to 08.2014 | Assistant Preschool Teacher
Sacred Heart School - Sun Valley / Galileo Enrichment Learning Program | 05.2008 to 03.2010 | Teacher-Facilitator
Colegio de Sta. Rosa – Manila | 05.2007 to 03.2008 | Guidance Counselor
Customer Success, Operations, & Administrative
Integrated Work | 05.2018 to 05.2019 | Executive Assistant & Operations Coordinator
Longmont Housing Authority | 08.2014 to 05.2018 | Community Manager | Managed a supportive housing community and worked with individuals who have faced homelessness, challenged with various disabilities, and other serious challenges that prevent them from being successful in life. Supervised the Community Assistant and Supportive Services Manager, and coordinated with other service agencies and service providers such as the local police department, behavioral health centers, and other housing authorities. Managed an 82-unit Low-Income Housing Tax Credit property; two 60-unit Low Income Housing Tax Credit, senior housing; and a 30-unit Low-Income Housing Tax Credit, multi-family housing. Qualified and processed Section 8 Vouchers and Project-based Vouchers. Followed and maintained compliance with Low Income Housing Tax Credit (LIHTC), Housing and Urban Development (HUD), and the Fair Housing Act. Led the construction and renovation projects of an 82 unit, 3-level occupied building working closely and coordinating with vendors, contractors, and the construction team. Managed logistics, scheduling, and resident-related activities during the construction project. Qualified all residents as the campus became a Low-Income Housing Tax Credit property in November 2016 and complied with investor deadline. As a Community Manager, I acted as a liaison with different local agencies in providing community resources and referrals to clients/residents. Organized meetings and events for the community, bringing in resource speakers and agencies that can provide support, resources, and services to clients/residents.
Lockheed Martin | 09.2014 to 08.2015 | Security & Surveillance Officer [Secret Clearance]
Borg Pioneer Memorial Homes | 04.2012 to 05.2013 | Medication & Nurse Assistant
Sacred Heart School-Sun Valley | 05.2008 to 03.2010 | Human Resource, Administrative, & Marketing Coordinator
What does my logo mean?
Ano ang ibig sabihin ng aking logo?
Kalinga Tattoo Motif: Mountains
These mountain designs are often found on the chests of Kalinga men and the arms of the women. On their own, they are mountains. When they face each other, they represent the paths and rivers in between the mountains as well. Symbolically, this has a deeper meaning of guiding the individual on the proper path or flow in life.
The Kalinga people are an indigenous ethnic group whose ancestral domain is in the Cordillera Mountain Range of the northern Philippines. The Kalinga people have a reputation for being “the strong people of the Cordilleras.” At the same time, Kalingas greatly value family and kinship; thus, the household, extended household of the kinship circle, and territorial region are significant units of Kalinga society. In the past, they gained leadership and respect through headhunting, along with other skills at which an individual excelled. Their neighbors and even invaders feared them due to their reputations as headhunters. In fact, the name Kalinga, which originated from the Gaddang and Ibanag languages, means “headhunter.” Learn more...