About Me

Roma G. Velasco | ᜇ᜔ᜋ ᜄᜇ̢ᜐᜌ ᜊᜒᜎᜐᜃᜓ

🧠 Behavior Therapist

👜 Brand Marketing & Operations

🪷 Founder | Pahingalay

🧘🏽‍♀️ Registered Yoga Teacher RYT200 [Yoga Alliance], Yoga Nidra + Trauma-informed Yoga

🤎 Registered Psychotherapist: NLC.0107754

Partnering with teams and organizations

I empower teams and organizations to thrive in a dynamic marketplace by leveraging my unique blend of skills in brand marketing, operations, teaching & training, and project management. With a wealth of strategic vision, operational excellence, and a commitment to diversity and inclusion, I deliver holistic solutions that drive growth, foster innovation, and create positive change. I am here to help teams navigate the complexities of today's business landscape and achieve significant outcomes at every stage of the journey. 

My superpower is growing teams and organizations to lead and operate independently with or without me and my role. This allows me to become available to tackle new challenges and opportunities and find novel ways to create new value, within or outside the organization. I bring in experience from various industries such as healthcare, human services, education, quasi-government, start-ups, and executive consulting. 

Here's how I do it: 

- I help teams achieve success by optimizing their cost and operational efficiency, making a significant impact within the organization in a short amount of time.

- I help streamline operations, eliminate waste, improve productivity and profitability, and help teams achieve their goals.

- I bring in sustainable and lasting change that benefits the organization in the long term and empower teams to continue these improvements independently.

Key skill areas:

- Marketing campaign development & execution

- Marketing collateral design & production

- Campaign performance monitoring & reporting

- Market research & analysis

- Performance metrics monitoring & analysis

- Product development & launch

- Product lifecycle management

- Product presentations & demos

- Cross-functional collaboration

- Operations management (systems, inventory, logistics, vendors)

- Training program development & delivery

- Sales enablement material development

- Budget management

Outside of work, I enjoy activities that challenge my body and mind such as rock and ice climbing, gravel cycling, triathlon, sport shooting, and yoga. All of these and my formal training in Performance Psychology, contribute to my understanding of human performance, motivation, and drive when working with teams and on projects. 


"She has a wonderful way of connecting and evolving creative ideas and has endless energy in putting those ideas into play on projects..."

-Michelle Dodd, CEO | Merge Studio

What does my logo mean?

Kalinga Tattoo Motif: Mountains

These mountain designs are often found on the chests of Kalinga men and the arms of the women. On their own, they are mountains. When they face each other, they represent the paths and rivers in between the mountains as well. Symbolically, this has a deeper meaning of guiding the individual on the proper path or flow in life.

The Kalinga people are an indigenous ethnic group whose ancestral domain is in the Cordillera Mountain Range of the northern Philippines. The Kalinga people have a reputation for being “the strong people of the Cordilleras.” At the same time, Kalingas greatly value family and kinship; thus, the household, extended household of the kinship circle, and territorial region are significant units of Kalinga society. In the past, they gained leadership and respect through headhunting, along with other skills at which an individual excelled. Their neighbors and even invaders feared them due to their reputations as headhunters. In fact, the name Kalinga, which originated from the Gaddang and Ibanag languages, means “headhunter.” Learn more...