Β We don't target motivation.Β
We shape the environment that drives you.
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Grounded in Behavior Science & Acceptance and Commitment Training
Behavior Counseling | Performance Consulting
Behavior Counseling | Performance Consulting
Most coaching is conversation-based. This is data-driven.
Roma G. Velasco, MA | BCBA, LBA
Roma G. Velasco, MA | BCBA, LBA
I work with people stuck in the gap between who they want to be and what they keep doing instead.
People trying to reach a personal goal that never quite sticks
Professionals losing focus and motivation on the work that matters to them
Athletes who need more cognitive flexibility under pressure than raw talent alone provides
As a Board Certified Behavior Analyst, I work clinically with children, teens, and adults through LocusBx Behavioral Consulting. Here, I bring the same science, grounded in Acceptance and Commitment Training (ACT), to everyday behavior change: identifying what you actually value, and building the environment and actions that move you toward it instead of away from it.
Build the life that reflects your value.
The Process
The Process
Four steps from where you are to where you want to be, grounded in your values, and measured the whole way.
Most coaching is conversation-based. Mine is data-driven. I use the same functional approach I use clinically β assessing what's actually driving your current patterns, then collecting and analyzing data on our progress together, so we know what's working instead of guessing.
About Me
About Me
π§ Board Certified Behavior Analyst [BCBA] | LBA-TX | LocusBx Behavioral Consulting
πͺ· Pahingalay | Registered Yoga Teacher |Β Adaptive Yoga + Trauma-informed Yoga + Yoga Nidra
π Former Marketing & Communications, Brand Strategy, & Product Dev Professional [Past Projects]
Hi, I'm Roma!
I'm a Board Certified Behavior Analyst with academic training spanning a Bachelor of Science in Psychology, a Master of Arts in Human Performance Psychology from Regis University, and a Graduate Certificate in Applied Behavior Analysis from the Florida Institute of Technology.
Clinically, my work spans pediatric intervention and adults with developmental disabilities, Autism Spectrum Disorder, and ADHD,Β across clinic, in-home, school, and community settings. That work is grounded in trauma-informed, assent-based ABA, informed by Acceptance and Commitment Training (ACT), Relational Frame Theory (RFT), Motivational Interviewing, and Non-Violent Communication. These aren't add-ons. They're the framework through which I understand behavior, build relationships, and support meaningful change, with clients as active participants at every stage, and the why behind behavior always explored before the what.
I also live this work, not just practice it. As a recreational athlete involved in triathlon, cycling, horseback riding, rock and ice climbing, yoga, I use the same values-based, environment-first strategies in my own training and recovery that I bring to clients: identifying what actually matters before setting the goal, building the conditions that make consistency possible, and tracking data instead of relying on motivation that comes and goes. Human performance isn't separate from behavior science to me. It's the same discipline, applied to my own life.
My path to behavior analysis was intentional, shaped by more than fifteen years across diverse industries. In organizational development and healthcare consulting, I designed training programs, facilitated leadership initiatives, and led JEDI-focused programming for mission-driven organizations nationwide. Work that showed me how deeply environment and systems shape performance, long before I had the clinical framework to name why. That systems thinking is what I carry into this work today.
Each of these experiences reinforced one belief that hasn't changed since: meaningful change in a clinical setting, a workplace, a life you're trying to rebuild, or a body you're trying to push further, starts with relationships and the environment around them. I carry all of it into this work today, as both practitioner and practitioner-in-progress.
Frequently Asked Questions
Frequently Asked Questions
Is this therapy?
Is this therapy?
No. I'm a Board Certified Behavior Analyst, not a licensed therapist or counselor. This is behavioral coaching grounded in Acceptance and Commitment Training (ACT), a values-based, science-backed framework, not psychotherapy. If you're looking for licensed mental health treatment, I'm happy to point you toward a referral.
What's the difference between this and LocusBx?
What's the difference between this and LocusBx?
LocusBx is my clinical practice β behavior support for children, teens, and adults, often through insurance or Medicaid waiver funding, addressing developmental and behavioral needs. This is private-pay coaching for adults working on personal, professional, or performance goals. Same science, different scope. If what you're looking for sounds clinical, I'll tell you directly and point you to LocusBx instead.
What's ACT, and why does it matter here?
What's ACT, and why does it matter here?
Acceptance and Commitment Training is a framework built around identifying what you actually value and taking action aligned with it, even when motivation or mood doesn't cooperate. Instead of relying on willpower, we build the values clarity and environment that make the right action the easier action.
Do you diagnose anything?
Do you diagnose anything?
No. I don't diagnose, treat, or provide clinical mental health services in this context. This work is about behavior change and goal achievement, not diagnosis or treatment of a condition.
How is this different from a typical coach?
How is this different from a typical coach?
Most coaching is conversation-based. Mine is data-driven. I use the same functional approach I use clinically, assessing what's actually driving your current patterns, then collecting and analyzing data on our progress together, so we know what's working instead of guessing.
For athletes specifically: this isn't mental skills training or sport-specific performance coaching. I'm not working on your pre-competition routine or your mindset in the moment of play. I'm looking at the environment and conditions β training, recovery, daily structure β that shape whether you show up consistently in the first place. If what you need is in-competition mental skills work, a sport psychology consultant is the better fit. If what you need is the environment and habits that get you to competition-ready, that's this.
Who do you work with?
Who do you work with?
Adults working on personal goals that haven't stuck, professionals losing focus or motivation on work that matters to them, and athletes (recreational, amateur, or semi-pro) who need more cognitive flexibility under pressure. This is environment and habit work, not sport-specific mental skills training.
What does a session look like?
What does a session look like?
Sessions are 1 hour, typically 1β2 times per month. We can meet as needed,Β 6β12 month commitment is recommended β behavior change takes time to stick, and consistency is part of what builds it.
Early sessions focus on identifying the values currently driving your goals, which shape the SMART goals we set together. From there, sessions include reviewing your self-managed data and self-reported progress, and adjusting the plan based on what that data actually shows.
Environment and pattern assessment depends on your goals: some require an in-person, real-world assessment (a few hours, standard fee applies); others can be completed remotely through self-assessment (also a standard fee). Ongoing progress sessions are typically virtual, though in-person observation may be added when it's the best way to match your data to real progress.
What my logo means
What my logo means
Kalinga Tattoo Motif: Mountains
These mountain designs are often found on the chests of Kalinga men and the arms of the women. On their own, they are mountains. When they face each other, they represent the paths and rivers in between the mountains as well. Symbolically, this has a deeper meaning of guiding the individual on the proper path or flow in life.
The Kalinga people are an indigenous ethnic group whose ancestral domain is in the Cordillera Mountain Range of the northern Philippines. The Kalinga people have a reputation for being βthe strong people of the Cordilleras.β At the same time, Kalingas greatly value family and kinship; thus, the household, extended household of the kinship circle, and territorial region are significant units of Kalinga society. Learn more...
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