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ROMA G. VELASCO | ᜇ᜔ᜋ ᜄᜇ̢ᜐᜌ ᜊᜒᜎᜐᜃᜓ
PRODUCT & MARKETING LEAD | Inclusive & Humane Thinker & Designer FOUNDER | Pahingalay Project 🧘🏽♀️ 200hr Registered Yoga Teacher [Yoga Alliance], cert. Yoga Nidra + Trauma-informed Yoga 🤎 Unlicensed Psychotherapist: NLC.0107754 🧘🏽♀️ Pranayama Student Teams: GirlsGetGritty | CrimpChimps Hi, I am Roma, or in Baybayin [Filipino Indigenous script], ᜇ᜔ᜋ. My full name reads as, ᜄᜇ̢ᜐᜌ ᜊᜒᜎᜐᜃᜓ. Born and raised in the Philippines 🇵🇭 and currently enjoying the opportunity to live and work in the Land of the Arapaho, Ute, and Cheyenne Peoples [Boulder, Colorado] while exploring other parts of the world. I am currently the Product and Marketing Lead at Integrated Work. I have over 14 years of combined experience in product development, marketing communications, brand & design, project management, community management, operations, teaching, and training. Outside of work, I enjoy activities that challenge my body and mind such as rock and ice climbing, gravel cycling, triathlon, sport shooting and yoga. All these and my formal training in Human Performance Psychology, contribute to my understanding of human performance, motivation, and drive when working with teams and on projects. Download PDF: CV DISC assessment: Promoter Enneagram Type 8: The Challenger "Rugged individualist " Human Design profile: Manifesting Generator 4/6 Right Angle Cross of Planning [40/37 | 16/9] Career Design profile: Career Type: Express Builder Assimilation: Synthesizing Public Role: Influencer/Leader Life Work: Planning [Personal Focus] |
Experience
Karanasan
Education
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Skills
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Key Projects & Experiences
Mga Mahalagang Proyekto at Karanasan
RECENT: product | operations | government | TEACHING
Integrated Work | 05.2018 – Present
Product Manager >> Brand & Product Lead
Manage and lead the development and design of new and existing products and services. Lead the organization's brand building, developing and enhancing brand awareness and brand experience through products, programs, services, and marketing. Design, develop and manage multimedia content. Prior to becoming the Product and Marketing lead, I held Brand Lead and Operations Coordinator positions at the organization. I was also a Project Coordinator for numerous Health Resources and Services Administration (HRSA)-sponsored Peer Learning Team including Primary Care Association (PCA) CEOs, Value-Based Care, Health Center Controlled Network (HCCN) Leaders, Health Center Leaders, Quality Improvement, Communicating Health Center Value, Health Center Practice Transformation, Health Center Finance and Reimbursement, and Workforce Development.
Current Projects & Recent Products Developed:
Longmont Housing Authority | 07.2015 – 05.2018
Community Manager
Managed a supportive housing community and worked with individuals who have faced homelessness, challenged with various disabilities, and other serious challenges that prevent them from being successful in life. Supervised the Community Assistant and Supportive Services Manager, and coordinated with other service agencies and service providers such as the local police department, behavioral health centers, and other housing authorities. Managed an 82-unit Low-Income Housing Tax Credit property; two 60-unit Low Income Housing Tax Credit, senior housing; and a 30-unit Low-Income Housing Tax Credit, multi-family housing. Qualified and processed Section 8 Vouchers and Project-based Vouchers. Followed and maintained compliance with Low Income Housing Tax Credit (LIHTC), Housing and Urban Development (HUD), and the Fair Housing Act. Led the construction and renovation projects of an 82 unit, 3-level occupied building working closely and coordinating with vendors, contractors, and the construction team. Managed logistics, scheduling, and resident-related activities during the construction project. Qualified all residents as the campus became a Low-Income Housing Tax Credit property in November 2016 and complied with investor deadline. As a Community Manager, I acted as a liaison with different local agencies in providing community resources and referrals to clients/residents. Organized meetings and events for the community, bringing in resource speakers and agencies that can provide support, resources, and services to clients/residents.
Product Manager >> Brand & Product Lead
Manage and lead the development and design of new and existing products and services. Lead the organization's brand building, developing and enhancing brand awareness and brand experience through products, programs, services, and marketing. Design, develop and manage multimedia content. Prior to becoming the Product and Marketing lead, I held Brand Lead and Operations Coordinator positions at the organization. I was also a Project Coordinator for numerous Health Resources and Services Administration (HRSA)-sponsored Peer Learning Team including Primary Care Association (PCA) CEOs, Value-Based Care, Health Center Controlled Network (HCCN) Leaders, Health Center Leaders, Quality Improvement, Communicating Health Center Value, Health Center Practice Transformation, Health Center Finance and Reimbursement, and Workforce Development.
Current Projects & Recent Products Developed:
- JEDI Journey Cards: An easy to use card deck to create a safe and brave space for justice, equity, diversity, and inclusion conversations. [Prototype: Mobile/web app version]
- VIABLE Strategy: VIABLE™ strategic plan will help provide clear organizational direction aligned with the organization’s purpose, and serve as a compass for its board, staff, and key stakeholders.
- SUCCEED: The SUCCEED™ Academy is an executive leadership program for senior leaders who are invested in building leadership capacity for diverse populations and developing inclusive leadership skills.
- Online Training Courses: Leading Virtually, Internal Staff Onboarding Courses, SUCCEED™ Executive Search Committee Course.
- Integrated Work’s Community Membership: Developed, designed, and lead the organization’s first membership program.
- JEDI Gym: A membership- and cohort- based program for justice, equity, diversity, and inclusion.
- Integrated Work’s People-of-Color Affinity Group: Initiated our organization’s POC Affinity group as a safe space for JEDI-related conversations to help grow and improve our organization’s culture, structure, and processes.
- The Carbon Almanac: Part of the 300+ people who contributed and collaborated in developing and launching this resource tool on climate change.
- Visual Inspiration Cards [mobile/web app]: Converted the physical cards that we use during in person facilitations into a mobile/web app for virtual and hybrid engagements, meetings, and convening.
- Pahingalay: A personal passion project that I want to launch on the side based on the practice of yoga combined with Pahingalay, a healing principle based on filipino practice[s] of deep state of restfulness.
Longmont Housing Authority | 07.2015 – 05.2018
Community Manager
Managed a supportive housing community and worked with individuals who have faced homelessness, challenged with various disabilities, and other serious challenges that prevent them from being successful in life. Supervised the Community Assistant and Supportive Services Manager, and coordinated with other service agencies and service providers such as the local police department, behavioral health centers, and other housing authorities. Managed an 82-unit Low-Income Housing Tax Credit property; two 60-unit Low Income Housing Tax Credit, senior housing; and a 30-unit Low-Income Housing Tax Credit, multi-family housing. Qualified and processed Section 8 Vouchers and Project-based Vouchers. Followed and maintained compliance with Low Income Housing Tax Credit (LIHTC), Housing and Urban Development (HUD), and the Fair Housing Act. Led the construction and renovation projects of an 82 unit, 3-level occupied building working closely and coordinating with vendors, contractors, and the construction team. Managed logistics, scheduling, and resident-related activities during the construction project. Qualified all residents as the campus became a Low-Income Housing Tax Credit property in November 2016 and complied with investor deadline. As a Community Manager, I acted as a liaison with different local agencies in providing community resources and referrals to clients/residents. Organized meetings and events for the community, bringing in resource speakers and agencies that can provide support, resources, and services to clients/residents.
Marketing Communications | Design | Consulting
I consulted for and worked with various companies from technology startups to performance coaching teams on marketing communications, branding, and online presence. I built and/or redesigned company websites, created multimedia content for marketing and social media, and managed social media accounts.
- Tetro Performance LLC | 01.2016 – 05.2018 | Consultant/Success Coach
- VERDi Sustainability Consultants | 08.2014 to 08.2015 | Co-Founder/Marketing Communications
- ExtractCraft | 02.2015 to 06.2015 | Marketing Communications Consultant
- TinkerMill - Longmont Makerspace | 06.2014 to 06.2015 | Marketing Communications Manager
- Sacred Heart School - Sun Valley | 05.2008 to 03.2010 | Human Resource, Administrative, & Marketing Coordinator
TEACHING | EDUCATION [EARLY CHILDHOOD education | higher education]
I worked with adult learners and students who just completed their GED. Taught college-level courses in general education and business such as General Psychology, Psychology of Success, Advanced Business Computer Applications and Marketing Awareness. I have also worked for an early childhood education center in the Philippines as a Teacher-Facilitator for their after-school program, Galileo Enrichment Learning Program, teaching English / Reading and Mathematics to students ages three to 12. I helped increase the number of enrollees and enhance the learning experience of students through improved academic performance by implementing the curriculum based on the learning needs of every student.
- IBMC College | 08.2014 to 06.2017 | Adjunct Faculty
- Primrose School of Longmont | 06.2013 to 08.2014 | Assistant Preschool Teacher
- Sacred Heart School - Sun Valley / Galileo Enrichment Learning Program | 05.2008 to 03.2010 | Teacher-Facilitator
- Colegio de Sta. Rosa – Manila | 05.2007 – 03.2008 | Guidance Counselor
health & human services
- Longmont Housing Authority | 08.2014 to 05.2018 | Community Manager
- Borg Pioneer Memorial Homes, North Dakota | 04.2012 to 05.2013 | Medication and Nurse Assistant
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What I'm Up To
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